As part of a significant advancement in global media technology, a new international standard led by China Media Group (CMG) was formally adopted on Friday. The standard is expected to make video and audio broadcasting over 5G networks easier and more efficient.

The new standard is called ITU-R BT.2550. It explains how broadcasters can use 5G technology to produce and distribute high-quality content.

The standard was approved by the International Telecommunication Union (ITU), the United Nations’ specialised agency responsible for setting global communications standards. This marks the sixth international broadcasting standard developed by CMG.

The standard defines how television and online video content should be produced, shared and presented at the highest possible quality. The concept was first proposed in early 2024.

It is based on China’s experience of broadcasting large-scale events using 5G technology and demonstrates how mobile networks can enable faster and more efficient media production.

During the development phase, European experts suggested incorporating examples from their own 5G broadcasting projects. After joint development efforts, the standard was approved earlier this year.

Representatives from various countries welcomed the initiative, stating that it would help broadcasters make full use of the speed and reliability of 5G technology.

In addition, two more proposed international standards — one related to cloud-based media production and another to advanced video colour technology — are currently under review and are expected to be approved soon.

These developments highlight China’s growing role in setting global media standards in the era of emerging technologies such as artificial intelligence and ultra-high-definition video.